While a vision statement may sound
very much like a mission statement, each serves as different guidelines for a
company or organization. The vision statement declares what the company ideally
wants to be in the future and sets long-term goals. The mission statement
simply proclaims how and what the organization does to reach its vision. Three
companies’ statements that will be examined are Avon Products, Inc. The Clorox
Company, and SC Johnson.
Avon Products, Inc.
The
combination of Avon’s corporate social responsibility, mission, and vision
statements made it one of the most interesting to read. All three components
contained a strong emphasis on the empowerment of women. Their statements
highlighted their desire to achieve a premier status as a beauty products
company, offering both a quality place of employment and quality products. In
addition, Avon’s statements also focused on their social initiatives as
becoming the leading foundation dedicated to women’s causes.
SC Johnson
SC
Johnson mission and vision statements are extensively explained within their,
“This We Believe” document, which states the five groups it serves and hopes to
bring greater good to. These are the employees, consumers and users, the
general public, neighbors and hosts, and the world community. The great
in-depth into which the company seeks to serve each of these groups currently
and in the future demonstrates the good will of the company. Through serving
these groups honestly and justly, they feel growth, development, and expansion
with follow naturally.
The Clorox Company
Clorox
set forth simple, yet meaningful goals for its company. Clorox’s statement
comes compactly in one sentence stating, “We strive to understand and delight
consumers with brands that enhance their lives, as well as to make a positive
impact in the communities where we do business.” Clorox also enumerated upon
four values that serve as the foundation to everything they do. These values
are “do the right thing,” “stretch for results,” “take personal ownership,” and
“work together to win.” From their mission statement and four core values,
Clorox also emphasizes community outreach and promises aid during disaster
relief.
Overall, each of the three
companies statements focused upon three main components. The first is to
provide its customers with quality products. The second main component is to
foster safe, open, and quality work environments for its employees. And thirdly
is to benefit its local, national, or international community through
philanthropy. By containing each of these components, Avon, SC Johnson, and
Clorox are being responsible and ethical corporations, however each is serving
their communities in unique, individual ways differentiating themselves from
the competition.
Sources:
http://www.scjohnson.com/Libraries/Download_Documents/TWB-English.sflb.ashx
http://www.thecloroxcompany.com/company/mission-and-values/
http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/vmvp/index.html
http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/index.html
