There are many competitive
household and personal products industries born and operated outside of the
U.S, which have become prominent players in the global market place. To name a
few, I shall start with the extremely innovative producer of household
products. Dyson Ltd. develops and manufactures vacuum cleaners, hand dryers,
fans, and motors. It offers groom tools, vacuum cleaners for asthma and allergy
sufferers, vacuum cleaners for pet owners, digital motors, and cylinders; and
spares and accessories for upright vacuum cleaners, cylinder vacuum cleaners,
and handheld vacuum cleaners. The company was incorporated in 1991 and is based
in Malmesbury, United Kingdom with additional offices internationally.
On to the personal products industry, Vichy is the number one skincare brand in
European pharmacies, and in slowly gaining popularity in the U.S. Vichy
Laboratories is unique, because it is dedicated to advancing skin health
through a deep understanding of how skin functions, supported by medical
research. With patented ingredients combined with Vichy Thermal Spa Water
enriched with rare minerals, Vichy skincare products deliver an exceptionally
high level of efficacy, clinically proven by independent dermatologists.
Another European personal products company is La Roche-Posay Laboratoire
Pharmaceutique, offering cosmetic products. It provides body care, face care,
hair care, sun protection, and make-up products. All dermatological
products are formulated with La Roche-Posay thermal spring water, a similar
tactic to vichy. The company was incorporated in
1976 and is based in La Roche-Posay, France. La Roche-Posay Laboratoire
Pharmaceutique operates as a subsidiary of L'Oreal SA. L'Oréal's success
is built on a strong foundation. The world's largest beauty products company,
it creates cosmetics, perfume, and hair and skin care items. Its brands include
L'Oréal Paris and Maybelline, Lancôme, and Redken and Softsheen/Carson. L'Oréal, which owns Dallas-based SkinCeuticals,
also conducts cosmetology and dermatology research. With more than 50% of sales
generated outside Europe, L'Oréal has focused on acquiring brands in those
markets. L'Oréal also owns the UK-based natural cosmetics retailer The Body Shop International, which numbers
some 2,550 stores worldwide. The firm's dermatology branch Galderma a joint venture between L'Oréal and Nestlé .
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