Monday, February 20, 2012

• Which companies in the industry stand out in regards to their view and actions in CSR?


Many modern companies have begun developing and redesigning their CSR programs, in order to stand out, and become recognized and respected by stakeholders. Companies are exceeding expectations in order to ensure the well-being of their stakeholders. Most companies have different takes on fulfilling their CSR duties. Some appeal to stakeholders directly by offering free health insurance and products to those in need. Others use a more indirect approach, and appeal to future generations by making efforts to help sustain the environment, and encourage green thinking. One company who performs social initiatives which stand out is Colgate-Palmolive. Colgate-Palmolive developed a program to educate underdeveloped areas on dental hygiene, as well as provide the inhabitants with the necessary supplies to maintain a reasonable oral hygiene routine. Colgate-Palmolive India continues its march in the area of spreading oral health awareness through its School Dental Health Education Program. Under this Program, Over 50 million school children in rural and urban parts of the country in the age group of 6-12 years have been reached out to till date. Training of the basics of oral health care is imparted to the school teachers, through the Colgate Bright Smiles program, to ensure further education to children of preventative health care. In the field of academics, Colgate encourages striving for excellence by offering grants and scholarships to outstanding students, at the college level. Another company with a notable CSR track-record is L’Oreal. L’Oreal is an example of a company who has appealed to both the environmental aspect of corporate social reasonability, as well as the philanthropic aspect. L’Oreal’s target goals for increasing sustainability are to reach 50% reductions in greenhouse gas emissions, waste, and water consumption per finished product. Fair trade policy and commitment to local communities are fully integrated into L’ Oreal’s business making process. L’Oreal is responsible for a program called For Women in Science, which promotes scientific careers and identifies outstanding women scientists. L’Oreal encourages talent by offering women the UNESCO-L’Oreal international fellowship, granted every year since 2000, to 15 promising women scientists, doctorate or post-doctorate. L’Oreal also offers the L’Oreal national and regional fellowships with support from UNESCO, for women in science programs around the world. L’Oreal has helped to establish the careers of many leading female scientists today.

2 comments:

  1. I found this post really interesting because I think that it is important for corporations to be social responsible. I liked in particular Colgate-Palmolive programs that were related to what the company does to make profit. For example, "Spreading oral health awareness through its School Dental Health Education Program".

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  2. Great post! CSR is very important when deciding whether to invest in a company because most people don't want to endorse a company that is doing wrong ethically and being irresponsible. I like how you pointed out different aspects of CSR i.e education and environmental protection.

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