Many modern companies have begun developing and redesigning their
CSR programs, in order to stand out, and become recognized and respected by
stakeholders. Companies are exceeding expectations in order to ensure the
well-being of their stakeholders. Most companies have different takes on fulfilling
their CSR duties. Some appeal to stakeholders directly by offering free health
insurance and products to those in need. Others use a more indirect approach,
and appeal to future generations by making efforts to help sustain the environment,
and encourage green thinking. One company who performs social initiatives which
stand out is Colgate-Palmolive. Colgate-Palmolive developed a program to educate
underdeveloped areas on dental hygiene, as well as provide the inhabitants with
the necessary supplies to maintain a reasonable oral hygiene routine. Colgate-Palmolive
India continues its march in the area of spreading oral health awareness through
its School Dental Health Education Program. Under this Program, Over 50 million
school children in rural and urban parts of the country in the age group of
6-12 years have been reached out to till date. Training of the basics of oral
health care is imparted to the school teachers, through the Colgate Bright
Smiles program, to ensure further education to children of preventative health
care. In the field of academics, Colgate encourages striving for excellence by
offering grants and scholarships to outstanding students, at the college level.
Another company with a notable CSR track-record is L’Oreal. L’Oreal is an
example of a company who has appealed to both the environmental aspect of corporate
social reasonability, as well as the philanthropic aspect. L’Oreal’s target
goals for increasing sustainability are to reach 50% reductions in greenhouse
gas emissions, waste, and water consumption per finished product. Fair trade
policy and commitment to local communities are fully integrated into L’ Oreal’s
business making process. L’Oreal is responsible for a program called For Women
in Science, which promotes scientific careers and identifies outstanding women
scientists. L’Oreal encourages talent by offering women the UNESCO-L’Oreal
international fellowship, granted every year since 2000, to 15 promising women scientists,
doctorate or post-doctorate. L’Oreal also offers the L’Oreal national and
regional fellowships with support from UNESCO, for women in science programs around
the world. L’Oreal has helped to establish the careers of many leading female
scientists today.
I found this post really interesting because I think that it is important for corporations to be social responsible. I liked in particular Colgate-Palmolive programs that were related to what the company does to make profit. For example, "Spreading oral health awareness through its School Dental Health Education Program".
ReplyDeleteGreat post! CSR is very important when deciding whether to invest in a company because most people don't want to endorse a company that is doing wrong ethically and being irresponsible. I like how you pointed out different aspects of CSR i.e education and environmental protection.
ReplyDelete