According to Fortune Magazine’s Top 500 list of Global
companies, the following companies in the Household and Personal Products
Industry received these rankings:
344. Christian Dior
494. Kimberly-Clark
Christian Dior
Christian Dior is ranked number 344 in the Top 500 Global
Companies. The key of the company global success has been its integration with
other famous brands being part of LVMH
company. Christian Dior is the main ownership of
LVMH. Innovation, brand reputation and quality have play an important role in
helping Christian Dior to hold its global leadership position. This company
social responsibility programs have also been a key reason of its success.
Kimberly-Clark
Kimberly-Clark is ranked number 494 in the Top 500 Global Companies. The key of their success has
been Kimberly-Clark innovation of creating new ideas. Two
examples of Kimberly-Clark innovation are the followings. The first one is the creation of pads for girls who
had their first menstruation at an early age. These pads come in glittery boxes and are decorate with hearts
and starts. The second one is the new tissue called Kleenex Cool Touch that gives cooling relief to sore noses. The launch
of these products help this company to maintain its global
position because are products that are different. Others companies do not
offer these products with these
characteristics so consumers to satisfy their wants
buy this company brands. Social responsibility programs have also
help the company to achieve and maintain its global leadership
position. Eco-friendly products and environmental programs are other
factors that have help this company to captivate the global market.
The company has recycling programs in several countries around the
world. As well Kimberly-Clark support a significant amount
of environmental organizations. Other factor that has contribute to
the global success of this company is to have the same Code of Conduct
in all countries where the company operates having high
standards in business policies regardless of whether the requirements of
the country are lower.
Sources:
I feel like one of the main components for why Christian Dior is one of the most global companies is its recognition for its status as a haute couture fashion house more so than its presence as a personal products company. I know they do have a make up line and perfumes but the reason they are able to price these products is because of its renown as a high fashion brand. I really would not consider Christian Dior for a recommendation because I do not think they are on the forefront of innovation and targeting new markets.
ReplyDeleteI feel like all of these brands have a limited target market. They really have to play up their key aspects. For example christian dior is known for being a luxury brand, and must keep up this reputation in order to appeal to the types of consumers who are able to pay their steep prices. While kimberly-clark has an entirely different demographic, and must instead appeal to users personal products such as pads.
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