What are some interesting mission statements or values statements of some of the companies in your industry? What do their statements reveal about them?

While a vision statement may sound very much like a mission statement, each serves as different guidelines for a company or organization. The vision statement declares what the company ideally wants to be in the future and sets long-term goals. The mission statement simply proclaims how and what the organization does to reach its vision. Three companies’ statements that will be examined are Avon Products, Inc. The Clorox Company, and SC Johnson.

Avon Products, Inc.

            The combination of Avon’s corporate social responsibility, mission, and vision statements made it one of the most interesting to read. All three components contained a strong emphasis on the empowerment of women. Their statements highlighted their desire to achieve a premier status as a beauty products company, offering both a quality place of employment and quality products. In addition, Avon’s statements also focused on their social initiatives as becoming the leading foundation dedicated to women’s causes.

SC Johnson

            SC Johnson mission and vision statements are extensively explained within their, “This We Believe” document, which states the five groups it serves and hopes to bring greater good to. These are the employees, consumers and users, the general public, neighbors and hosts, and the world community. The great in-depth into which the company seeks to serve each of these groups currently and in the future demonstrates the good will of the company. Through serving these groups honestly and justly, they feel growth, development, and expansion with follow naturally.

The Clorox Company

            Clorox set forth simple, yet meaningful goals for its company. Clorox’s statement comes compactly in one sentence stating, “We strive to understand and delight consumers with brands that enhance their lives, as well as to make a positive impact in the communities where we do business.” Clorox also enumerated upon four values that serve as the foundation to everything they do. These values are “do the right thing,” “stretch for results,” “take personal ownership,” and “work together to win.” From their mission statement and four core values, Clorox also emphasizes community outreach and promises aid during disaster relief.

Overall, each of the three companies statements focused upon three main components. The first is to provide its customers with quality products. The second main component is to foster safe, open, and quality work environments for its employees. And thirdly is to benefit its local, national, or international community through philanthropy. By containing each of these components, Avon, SC Johnson, and Clorox are being responsible and ethical corporations, however each is serving their communities in unique, individual ways differentiating themselves from the competition.  

Sources:

http://www.scjohnson.com/Libraries/Download_Documents/TWB-English.sflb.ashx

http://www.thecloroxcompany.com/company/mission-and-values/

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/vmvp/index.html

http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/index.html