Revenue
Procter & Gamble is the company with the
greatest revenue compared to its closed competitors. This company is generating
significant revenues through licensing some of its brands and technologies to
other firms. Procter & Gamble net revenue was of $9.8 billion over its
trailing twelve months. Kimberly-Clark revenue over its trailing twelve months was of $ 1.5
billion. Johnson and Johnson revenue over its trailing twelve months was of
$9.6 billion. The last company operates mainly in the health
sector but has an assortment of family care, grooming and hygiene products to
challenge Procter & Gamble and Kimberly-Clark.
Unilever has well balance sources of revenue. One
third of its revenue comes from Europe. The second third comes from North and South
America. The other third comes from Africa and Asia including Russia. 46% of Unilever’s
revenue comes from developed countries and 56% comes from developing and
emerging nations.
Profit
The gross profit margin for Johnson &
Johnson is really high at 72.40%. Regardless of this company high profit
margin, it has managed to decrease from the same period last year. Despite the
mixed results of the gross profit margin, Johnson and Johnson net profit margin
of 1.30% is significantly lower than the same period one-year prior.
Unilever’s operating profit in 2011 was 6.4
billion Euros ($8.4 billion), up from 6.3 billion Euros ($8.3 billion) in 2010.
Unilever's underlying operating margin for 2011 was 14.9 percent, down slightly
from 15 percent in 2010. This decrease can be caused in part by inflation and
the depressed consumer demand seen in developed countries.
Loss
Unilever shares fell 1.9 per cent to £20.50
being the number four company in the list of biggest fallers.
Avon’s North American sales fell 20 percent
to $2.11 billion last year from 2007. The decline pushed the North American
unit to an operating loss in 2011. The company is worth only $8 billion today, down from $21.8
billion in June 2004. People say that the caused of this can be Avon’s direct
sales model because in these days most Americans buy their cosmetics in stores.
Sources:
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