Factors driving market expansion include new product formats, gener-specific products and technological developments. Companies are focusing on new products and extending established product lines, with innovative offerings for product applications and formulations. An example of an emerging company is the household products industry, is JHS Svengaard Laboratories Ltd., the country’s largest oral care products manufacturing company, has tied up with Proctor & Gamble, the world’s largest FMCG manufacturer, to manufacture detergent exclusively for it. JHS Svengaard is currently one of the top financial performers. Indian personal care products are making a recent emergence in the industry. India has faced a revolution literally in all wakes. With the rise in dispensable income, there is high consumerism in the country. With opening up of the emerging markets, the cosmetic companies are broadening in response to the vast diversity of populations. The Indian face wants to look good. The Indian Women are no longer limited to their homes, but have come out & are walking with the same pace as the men. Hence they are more conscious of their looks & are widely opting for the cosmetics that is available in the market. It is not only the female section of the society, who use beauty & cosmetic range but the Indian men too are worried about their looks. There are lot of products specially designed for men too. The cosmetic companies not only produce the traditional makeup items like compact, mascara or lipsticks, but are rapidly adapting themselves to the changing demands of its customers. Today the markets offer a wide range of cosmetic products to choose from. There are smart products like anti-aging solutions, concealers which has taken a lady’s beauty to a new level. Fragrances, body lotions, hair products, hand & foot care products, you name it & you have it. Some emerging Indian companies include Ayur, a Herbal Cosmetics business since 1984. Ayur provides a wide range of beauty cosmetics strictly prepared with herbal components. The products are made from herbals. The cosmetic products range from hair oil, shampoo, natural henna & conditioner to sunscreen, face pack & cleansing milk. The popular products are Tulsi neem soap, rose water, fairness bleach, wax, body lotion, cold cream, face pack & scrub, moisturizer, skin toner, hand care & foot care products. Shahnaz Hussain, India’s leading company in the field of natural beauty and anti-aging treatments. It started in the 1970s by Shahnaz Husain in New Delhi. It has a chain of over 400 beauty centers worldwide. The group has activities as diverse as beauty training institutes, herb plantations, retail stores & products. The company is very popular for its specialized clinical treatments and therapeutic products for specific problems like acne, pigmentation, scars and blemishes, skin-sensitivity, dandruff, hair loss and alopecia. The product range has over 350 products in 20 different categories for skin, hair & body care. All the products are sold under the brand name of Shahnaz Hussain.