Mainly the largest American companies such as Colgate-Palmolive Company,
Johnson & Johnson, Inc., Procter & Gamble and Kimberly Clark dominate
the competitive landscape of the Household and Personal Products industry in
the USA. Each of these companies dominates different categories of products in
this industry. Although the companies that I mentioned before are the main ones
there are other companies that dominate other categories of products in this
industry such as The Sun Products Corporation, Philips Oral Healthcare,
GlaxoSmithKline, Zero Odor, LLC and S.C. Johnson & Son, Inc.
The companies that I mentioned before dominate different categories of
the industry according to the Product of the Year USA 2012 award. This is a
consumer product award that is voted by consumers. Bellow are mentioned the
companies with the specific products that won the award in each respective
category.
•LAUNDRY – Wisk®
Deep Clean™ Original, The Sun Products Corporation
•PERSONAL HYGIENE – Softsoap® Bar Soap Coconut Scrub – Colgate-Palmolive Company
•ORAL CARE – LISTERINE® TOTAL CARE ZERO – Johnson & Johnson, Inc.
•PROFESSIONAL ORAL CARE – Zoom NiteWhite & DayWhite – Philips Oral Healthcare
•WHITENING – Colgate® Optic White – Colgate-Palmolive Company
•BEAUTY CARE – Clairol® Nice ‘n Easy Color Blend Foam – Procter & Gamble
•BABY CARE – HUGGIES® Little Movers Slip-on Diapers – Kimberly-Clark Corporation
•TODDLER ORAL CARE – Aquafresh® Training Toothpaste – GlaxoSmithKline
•HOUSEHOLD CLEANING – Zero Odor® Eliminator – Zero Odor, LLC
•INSECT REPELLENT – OFF!® Deep Woods® Dry Insect Repellent – S.C. Johnson & Son, Inc.
•SKIN TREATMENT – RetinoSyn-45 – Beauty Bioscience
•PERSONAL HYGIENE – Softsoap® Bar Soap Coconut Scrub – Colgate-Palmolive Company
•ORAL CARE – LISTERINE® TOTAL CARE ZERO – Johnson & Johnson, Inc.
•PROFESSIONAL ORAL CARE – Zoom NiteWhite & DayWhite – Philips Oral Healthcare
•WHITENING – Colgate® Optic White – Colgate-Palmolive Company
•BEAUTY CARE – Clairol® Nice ‘n Easy Color Blend Foam – Procter & Gamble
•BABY CARE – HUGGIES® Little Movers Slip-on Diapers – Kimberly-Clark Corporation
•TODDLER ORAL CARE – Aquafresh® Training Toothpaste – GlaxoSmithKline
•HOUSEHOLD CLEANING – Zero Odor® Eliminator – Zero Odor, LLC
•INSECT REPELLENT – OFF!® Deep Woods® Dry Insect Repellent – S.C. Johnson & Son, Inc.
•SKIN TREATMENT – RetinoSyn-45 – Beauty Bioscience
Starting this month (March 2012) the winning products are going to come
with a seal of “Product of the Year.” As well stores will display which these
products are. This is really important for the companies of the winning
products to remain being key players in the industry. For example, 33% of young
consumers (under 35 years) are more likely to buy a product if it won an award.
Also consumers in general prefer to buy recommended products.
Source:
No comments:
Post a Comment