How is your industry segmented (by customer, by geography, by cost, etc.)? Why?

The primary market segmentation is the differentiation between the household products and the personal care products. Household products account for 25.4% of the international market share, while personal care products account for 74.6%.

The household products and personal care markets are then subdivided. Both markets are segmented by the amount of different types of products sold.

The household products is segmented into six different product types. These six segmentations make up the 25.4%. The first is laundry detergent, which accounts for 32.2%. The second is general-purpose cleaners making up 7.7% of the market share. The next is dishwashing products holding 7.3% of the market. These are followed by air fresheners accounting for 4.5% and toilet care at 2.5%. The last and largest segmentation, accounting for 45.8% of the market are classified as other products.

The personal care products segmentation accounts for 74.6% of the market share for the entire international industry, which is obviously a vast majority. This market is also subdivided into six different product types. The first is over-the-counter healthcare accounting for 27.5%, which is then followed by skincare at 16.9% of the market. These are followed by hair care products, which account for 10.5%. The next two are fragrances making up 7.8% of the market and make-up accounting for 7.4%. Also like the household products market segmentation, products identified as other hold the largest market share of personal care products at 29.9%.

Another method for evaluating the market of this industry is to analyze various regions of the world and how much of each of these products they consume. Europe represents the largest share of the market at 34.4%. The next largest consumer of these goods is the Americas accounting for 29.4% of the industry’s market. The Asia-Pacific region closely follows with 29.3%, which leaves 6.9% to the rest of the world. 

Sources:
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=d8275404-5467-4704-836b-1b4f288688df%40sessionmgr4&vid=2&hid=9
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=015b7ad7-0054-46a3-aa1e-f1491eb9f7d8%40sessionmgr12&vid=2&hid=104
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=423d4ffe-a198-46af-b7fe-9f70113468c2%40sessionmgr14&vid=2&hid=104